The Cultural Tourism is the future of the Tourism. Better image of a destination, a better representation of a country, its identity, but also its current events thanks to the artistic creation.
The more and more narrow link between culture and tourism is strengthened by a number of factors.
2 - The increase of the cultural capital, strengthened by the increase of the educational level.
3 - The ageing of the populations in the developed regions.
4 - The postmodern modes of consumption, emphasizing the self-fulfillment rather than the materialism.
5 - A desire to live forms of direct experiences (" to discover the real life " rather than content with visiting).
6-The increasing importance of the immaterial culture and the role of the image and the atmosphere
7 - The greater mobility allowing to have more easily access to other cultures.
2 - The cultural tourism was considered as a market of growth as well as as a shape of tourism " of quality ".
3 - More and more supplied cultural offer bound to the regional
4 - Development The bigger and bigger availability of the information on the culture and the tourism by means of the news(short stories) technologies.
5 - The emergence of new countries and regions having in heart to establish a different identity (see, for example, the influence of the new States independent from central and eastern Europe).
6 - The desire to throw the image of regions and country outside.
7 - The problems of financing of the cultural activities bound(connected) to the increase of the cultural offer.
The enthusiasts of plastic arts also have a propensity to be interested in the alive arts. In the United States, inquiries dedicated to the " amateur travelers of history/cultural " show that 30 % of the American tourists are influenced, when they choose a destination, by a demonstration or an artistic, cultural or patrimonial activity specifies. The volume of journeys with historic / cultural character increased of 13 % from 1996 till 2002, passing from 192.4 millions to 216.8 million persons / journeys, is a growth rate slightly faster than that of all the internal journeys. The important role of the art and the cultural heritage is also confirmed by a study on the market resulting from Canada, according to which about 100 million journeys made by American residents in 2003 were bound to the culture, what represents 50 % of the total.
This synergy between tourism and culture is considered as one of the main reasons inciting to favor the strengthening of the direct links between these two components. These links are powerful all the more because of the increasing importance of the tourism and the culture for economies all over the world. THE OECD considers that the international tourism represented some 30 % of the world exports of services in 2006 (OECD 2008). Also, it is more and more admitted that the culture and the creativity are important economic vectors. According to a study of the OECD dedicated to the economic importance of the culture in several big economies, the value of the cultural sectors represented from 3 % to 6 % of the total economy.
Because of the general cultural, economic and social effects, the public politics to promote the links between culture and tourism or the development more targeted by the " cultural tourism " stood out as an obvious fact in the continental, national or regional level.
I - THE MARRIAGE CULTURE AND TOURISM
The more and more narrow link between culture and tourism is strengthened by a number of factors.
On the demand side:
1 - The interest growing for the culture, in particular at time(weather) when source of identity and differentiation in front of the globalization.2 - The increase of the cultural capital, strengthened by the increase of the educational level.
3 - The ageing of the populations in the developed regions.
4 - The postmodern modes of consumption, emphasizing the self-fulfillment rather than the materialism.
5 - A desire to live forms of direct experiences (" to discover the real life " rather than content with visiting).
6-The increasing importance of the immaterial culture and the role of the image and the atmosphere
7 - The greater mobility allowing to have more easily access to other cultures.
On the supply side:
1 - The development of the cultural tourism to strengthen employment and returned.2 - The cultural tourism was considered as a market of growth as well as as a shape of tourism " of quality ".
3 - More and more supplied cultural offer bound to the regional
4 - Development The bigger and bigger availability of the information on the culture and the tourism by means of the news(short stories) technologies.
5 - The emergence of new countries and regions having in heart to establish a different identity (see, for example, the influence of the new States independent from central and eastern Europe).
6 - The desire to throw the image of regions and country outside.
7 - The problems of financing of the cultural activities bound(connected) to the increase of the cultural offer.
II - THE GREEDY AMERICAN TOURISTS OF CULTURE
The Canadian study states a strong correlation between the consumption of plastic arts and patrimonial sites. More than 50 % of the American visitors art lovers also visited museums and 50 % of the festivals. This correlation is also strong between the tourists appreciating the plastic arts and those who are amateur of wine/gastronomy.The enthusiasts of plastic arts also have a propensity to be interested in the alive arts. In the United States, inquiries dedicated to the " amateur travelers of history/cultural " show that 30 % of the American tourists are influenced, when they choose a destination, by a demonstration or an artistic, cultural or patrimonial activity specifies. The volume of journeys with historic / cultural character increased of 13 % from 1996 till 2002, passing from 192.4 millions to 216.8 million persons / journeys, is a growth rate slightly faster than that of all the internal journeys. The important role of the art and the cultural heritage is also confirmed by a study on the market resulting from Canada, according to which about 100 million journeys made by American residents in 2003 were bound to the culture, what represents 50 % of the total.
III - THE CULTURAL TOURISM, A POWERFUL ECONOMIC ENGINE
The duet of the tourism and the culture is thus an extremely powerful economic engine. According to Europa Nostra ( 2005 ), " more than 50 % of the tourist activity in Europe is generated by the cultural heritage and the cultural tourism should be the component of the sector of the tourism to know the strongest growth ". We can find somewhere else other appreciations so positive. They lean generally on the estimations of the World Tourism Organization according to which the cultural tourism represents 40 % of the international tourism Consequently, the culture is more and more used as one of the aspects of the tourist product and the strategies to emphasize the image of the destinations. The tourism was integrated into the strategies of cultural development to value the cultural heritage and support the cultural production.This synergy between tourism and culture is considered as one of the main reasons inciting to favor the strengthening of the direct links between these two components. These links are powerful all the more because of the increasing importance of the tourism and the culture for economies all over the world. THE OECD considers that the international tourism represented some 30 % of the world exports of services in 2006 (OECD 2008). Also, it is more and more admitted that the culture and the creativity are important economic vectors. According to a study of the OECD dedicated to the economic importance of the culture in several big economies, the value of the cultural sectors represented from 3 % to 6 % of the total economy.
Because of the general cultural, economic and social effects, the public politics to promote the links between culture and tourism or the development more targeted by the " cultural tourism " stood out as an obvious fact in the continental, national or regional level.
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